![]() ![]() "We're just grateful no on-camera dialogue was necessary. Casting the right Father Nature was key, so Smucker's held five try-outs across three cities and tested dozens of actors before choosing Brandon Keener (whose scores of ad credits memorably included the Skittles "Piñata" spot from 2008).ĭuring the bunker shoot, "our lead character ate at least one full jar of Jif throughout the filming of the last scene, if not more," recalls Publicis associate creative director Alan Wilson. Two weeks later, after another grocery shopping trip, my grandmother ended up buying us Peter Pan peanut butter. ![]() "Father Nature perfectly personifies the changing face of fathers in modern families," adds Ali Brown, the brand's strategy director. On the other hand, Smucker's "is talking to today's parents who are looking for more natural food options," Perez says, and is tapping into social trends by presenting a memorable stay-at-home dad. "Its over-the-top approach and hyperbolic tone might seem a bit extreme for a jar of peanut butter, but if you're a true peanut butter lover, you'd understand." The flight for Jif is "designed to modernize the iconic brand and make it relevant to peanut butter lovers of all ages, not just moms and dads," says Publicis group account director Pedro Perez. "The new rules of the game are all about capturing and holding onto consumers' attention through breakthrough storytelling done with craft," says Geoff Tanner, J.M. Wayne McClammy, one of the great comedy directors working in advertising, last spotted tweaking "Total Eclipse of the Heart" for Dos Equis, provides the perfect pacing and visual verve for both the peanut butter and fruit spread brands. JIF 96 OUNCE CREAMY PEANUT BUTTER TWIN PACK. (Not that we're anywhere near old enough to recall a certain "Mother Nature" campaign. Here is a full list of the products being recalled for potential exposure: JIF 16 OUNCE CREAMY PEANUT BUTTER. Dude forgot to pick up the Chiffon margarine-no wonder Mama's miffed. ![]()
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